Beauty – Equality – Empowerment. Alafﬁa means a state of peace, health, and well-being. This brand brings beautiful naturals products based on coconut oil and shea butter, but they also embody fair trade and sustainability. Empowerment Projects are Alaffia’s mission in action, funded by the sales of Alafﬁa products. Alaffia invests in our communities because it is our moral responsibility and to ensure African resources empower African communities. The goal is to alleviate poverty and encourage gender equality. Our Empowerment Projects include several Education-Based Projects, Maternal Health, FGM Eradication, Eyeglasses and Reforestation. All of Alafﬁa’s projects empower Togolese communities to provide their skills and knowledge to the rest of the world and rise out of poverty.